Group Consumer Insights Manager
At Verisure, we protect what matters most to people: their loved ones, their homes, their businesses. We are seeking a talented, analytical, curious, and empathetic Group Consumer Insights Manager to accelerate the transformation of the Marketing Consumer Insights function within Verisure. This role will join our growing and successful Group Marketing Team, reporting to the Head of Consumer Insights and will bring the Voice of the Consumer to influence decisions on Brand Communications, Innovation Developments and other areas related to Acquisition Strategy, at Group level and in our 17 markets.
You will be expected to impact quickly and develop as the business grows. The company’s success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
Strategic context and Key responsibilities
Over the past years, Verisure has experienced an exceptional and resilient financial performance with a very long track record of double-digit growth - thanks to continuous drive for Innovation, our very sophisticated Go To Market and replicable business model for expansion into new countries. Our strong and visionary Management Team is now supporting the business’ next phase of growth by investing on deeper Consumer understanding and accelerating building Brand Leadership globally.
The Group Consumer Insights Manager will be a core member of the Group Marketing team, supporting the transformation of the Consumer Insights marketing capabilities and growing its business impact across our markets. This will require very strong analytical skills, a high level of empathy with consumers, and a strong ability to listen / connect with stakeholders across the company.
As priorities, you will:
- Lead the end-to-end design and delivery of consumer and market research projects, including proposal development, supervision of sample recruitment, questionnaire design, data analysis and final report preparation and presentation.
- Support brand & mass media communication efforts, assessing TV copies’ impact on consumers and identifying top performing marketing claims.
- Lead cross-functional strategic projects to identify untapped insights for new products and services that both strengthen the customer satisfaction and create leads and bookings for our sales force.
- Bring strong consumer insights to the product and service innovation teams, to help shape the innovation roadmap.
- Propose innovative ways and explore new opportunities to conduct market research and improve consumer understanding.
- Support our Group Brand Director and Chief Marketing Officer on other ad-hoc requests, such as Board and Management team meetings presentations.
What we offer
- Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
- International & multicultural setting with top talents coming from world-leading consulting firms, FMCG and tech companies.
- Getting hands-on experience, in a fast response environment, with various levels of autonomy possible based on performances.
- Hybrid work model.
- Lunch provided on site with diverse & healthy food options.
Location
The position will be based in Madrid, Paris or London with hybrid work model to allow you to partially work from home. Travel occasionally, up to 30% time.
Reports and organization structure
Direct reporting line into the Group Head of Consumer Insights
Candidate profile
Experiences and Qualifications
- At least 5 years of relevant work experience in market research/consumer insights, preferably on FMCG, technology services and/or research agencies.
- Successfully achieved a bachelor’s degree in business management, economics, marketing, engineering, finance or other analytical field with consistent outstanding academic record.
Competencies
- Strong empathy and ability to connect to the reality of people / emotions / actions that are behind consumer data.
- Deep knowledge of both quantitative and qualitative research techniques. Be aware of their strengths and weaknesses, to make informed recommendations to stakeholders.
- Exceptional analytical and quantitative problem-solving skills and great attention to detail.
- Excellent communication and presentation skills.
- Strong interpersonal skills and experience working in an international, multicultural setting - ability to build relationships and work effectively with people at all levels in an organization.
- Self-motivated individual, able to work independently and take the initiative, consulting as appropriate and showing good team working skills.
- Passionate in everything you do with a collaborative attitude and willingness to leave a mark.
- Fluent in both written and spoken English and Spanish, French is a plus.
- Experience and competence using Microsoft Office - Word, Excel and PowerPoint. Power BI will be a plus.
- A match to our culture – high energy and flex, fantastic at communication and huge amounts of drive. Collaborative working is key!
Strong fit with our Company DNA
- Passionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
- Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
- Always Innovating: We believe that Innovation can be big or small; it’s a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.
- Winning as a Team: Our people know that by leveraging one another’s strengths, investing in and developing our team’s capability and by collaborating well, we will win.
- With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.
The Company
Verisure is the leading European provider of professionally monitored security systems with 24/7 response services. We protect more than 5 million families and small businesses across 17 countries in Europe and Latin America. And our mission is to provide our customers peace of mind by protecting what matters most to them.
With over 35 years of insight, experience, and innovation, Verisure is known for category-creating marketing, sales excellence, innovative products and services, and customer-centricity. Thanks to a strong focus on high quality, our customers are amongst the most satisfied and loyal in our industry. We have some of the strongest double-digit growth and retention rates globally in consumer-facing services which demonstrates our exceptional service levels and strong value proposition to our customers.