Job Description Summary
The International* Patient Monitoring Marketing Manager is driving marketing excellence for new product introductions (NPIs) and life cycle marketing strategies aligning market insights with technology and product management. He/She optimizes commercial execution though development of marketing and launch plans with regional sales/marketing teams. He/She identifies and develops opportunities for growth in patient monitoring to gain market share. He/She creates International portfolio strategy with product positioning and current portfolio. He/She identifies programs to enhance customer loyalty and installed base retention. He/She provide inputs to the solutions roadmap. *International (EMEA+LATAM+ANZ+Asia+Japan)
Marketing Managers are market & segment experts responsible for planning, organizing and executing programs that either will generate new opportunities or advance existing ones, always working in partnership with sales and product team, bringing customer insights through all deployed programs.
Please, note that this role is hybrid, however, in certain countries of the EMEA region full remote work is also possible.
Job Description
Essential Responsibilities
- Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
- Quantifying and prioritizing opportunities in the patient monitoring market
- Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape
- Identifying budget requirements to insure proper execution
- Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits.
- Working with segment leaders & marketing team, global product marketing management
- Working with local marketing teams to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention.
- Developing a plan and budget for evidence generation to support selected new product introduction (NPI) and installed base products.
- Developing inputs to support business case for NPI (incl. target pricing) and product/service positioning
- Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.
- Interviewing professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supporting development of regional KOL’s in collaboration with local teams.
- Utilizing Gold Standard marketing practices and skills to develop an International marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.)
- Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
- Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan
Qualifications / Requirements
- Clinical and/or Biomedical background
- Bachelor’s Degree in Marketing, Business Administration
- Strong experience in marketing, product marketing or related field
- Indirect leadership experience in a cross-functional or highly matrixed organization
- Healthcare product/industry acumen
- Experience having owned/shaped/led growth vision and marketing strategy
- Proven stellar oral and written communications skills
- Demonstrated analytical and process skills
Desired Characteristics
- MBA or Master’s degree in Marketing, Business Administration
- Biomedical Engineer, MD or related field
- Senior level experience in marketing, product marketing or related field
- Deep marketing expertise in market & customer insights, product commercialization and branding
- Experience in (enter segment or care area here)
- Innovation – develop new ideas through collaboration and execute on creative ideas
- Team oriented – ability to motivate and work well with diverse, global and cross-functional team
- Influencing skills – ability to motivate individuals and demonstrate organizational influence
About Us
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world
Inclusion & Diversity statement
GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#Hybrid
Additional Information
Relocation Assistance Provided: No
